Branding is not just about being different. It is sending a message to the marketplace and clients about who you are as an organization, product or person. Recently I attended an industry tradeshow with hundreds of manufacturers whose products are used for imprinting brands.
While I was certainly checking out product quality and other factors such as delivery times for clients, I was seriously looking for products that help celebrate our clients' brands. Each of our client organizations has a unique culture and personality. What might be a great promotional product for one company could be a poor choice for another.
Brand building begins with awareness and needs to be consistently presented. If your company has a hip, youthful culture or a very conservative approach, then the promotional products you use to promote your brand could be very different. Understanding your customer is important when selecting a promotional product for your brand. You should think about the lifestyle of your client and how they will use the promotional product with your branding.
Ask yourself these tough questions:
- Who are you and what do you believe in as an organization?
- On what levels you do want to connect with your customers?
- Where do you want your clients to be thinking about you? When they attending meetings with others or at their desktop?
Branding is about connecting with people at an individual level. Here at Imaginar Gifts we pride ourselves on selecting the right product options to celebrate our clients' brands and campaigns. If you are looking for creative ideas on promoting yourself, your company or a campaign give us a call. We brainstorm for your specific objective and help you sort out from thousands of promotional product options.
For a complimentary consultation, email us at contactus@imaginargifts.com
What was your favorite company brand promotion? Leave us your comments to share!
Recently I was at a tradeshow seeking out new product ideas for our clients and met Lizie Jones from Logo Mats Inc. I was really impressed with the quality and variety Logo Mats manufactures. Now Imaginar Gifts is an authorized distributor for Logo Mats.
You can really brand grand with your logo on these mats which are available in many shapes and sizes. I asked Lizie if she could share some additional details with our readers. If you would like a custom quote email us at contactus@imaginargifts.com or view some additional information with this online catalog. http://logomats2010.ecatalognow.com/publication/?i=30214
Lizie shared with me some of her thoughts on why your organization may want to consider Logo Mats.
"Every brand should take advantage of logo mats. Why? These multipurpose advertising mediums do many tasks including keeping floors clean and safe while also building name recognition and brand awareness.
Want to pop your promotion or enhance the ambiance of your front door? Do this with our broad mat selection ranging from counter mats that can produce photo-graphic quality images, to outdoor mats that are UV resistant. "
So where can you use our mats? Well- hospitals are a great place. Hospitals are particularly concerned with providing a clean and safe environment for their patients. Well- that is exactly what logo mats can do. Did you know that by placing a wheel-chair accessible “scraper” type mat at the front door of the hospital, you can keep dirt and grime out of the hospitals atmosphere?
Do you know how much money it costs to remove a single pound of dirt from a building? According to the International Sanitary Supply Association, the estimated cost of removing a single pound of dirt from a modern building can exceed $600! That is a lot of money! By spending an average of $250 for a mat that will last about 5 years- you can save the hassle and money- do the math!
Take a look at our scraper mat in the image above also knows as our Super Scrape Impressions mat. Our Super Scrape Impressions mat is suggested for outside/high traffic areas. When making this mat we put the rubber, logo, and thermoplastic material into a press, just like you put waffle batter into a waffle iron. Once the mat is pressed it comes out having a waffle like pattern. The bi-level surface that is created during this process is what creates the “scraping” effect. This mat is printed via a 4 color process and is able to product photo like quality images. PMS color matching is available on this product and there are unlimited amount of color options on this mat.
So whether you are a hospital, school, restaurant, retail store, fitness center, tanning/nail/hair salon, fundraiser program, etc.- let us know how we can help generate brand awareness for your company while protecting your floors at the same time. Go ahead and kill two birds with one stone, you will be happy that you did."
Best Regards,
Lizie Jones
National Sales Manager | Logo Mats, Inc.